Corporate Philosophy

The customer’s trust is our Pride

OUR VISION

OUR GOAL IS TO APPLY OUR KNOWLEDGE AND EXPERIENCE IN DEVELOPING RESIDENTIAL PROPERTIES OF THE HIGHEST VALUE TO OUR CUSTOMERS, PROVIDING WORRY-FREE SERVICE BEYOND SALES, WITH A PROFESSIONAL CONSIDERATION TO ALL STAKEHOLDERS AND AN AIM TO GIVE BACK TO THE SOCIETY.

MR. THEERAWAT THANYALAKPARK

Chief Excutive Officer

ASST. PROF. DR. KESSARA THANYALAKPARK

Managing Director

SENA STORY

THE HISTORY OF SENA

1977

Beginning With Lod Chong
- It all began with 'Lod Chong'
- 30 years ago, we have grown from a small traditional dessert 'Lod Chong'

1981

Real Estate Industry
- The company entered the business of wooden construction material sales, installation services and entered the real estate and townhouse industry.

1993

- Krungthep Kheha Group was established to implement business with townhouses, single houses, twin houses, and commercial buildings under the name of SENA Villa Project.

1996

Single House Project The beginning of building large detached houses with The Villa Ramindra and SENA Grand Home projects.

2006

- Began the Baan Ruam Tang Fan Project, a new business model made for charity with all profit given to government hospitals.

2007

- The opening of the first condominium project, 'The Niche'.

2008

- Expanding with BOI condominium, The Cache. Starting new business with rental apartments.

2009

- Registered as a public company in the Stock Exchange of Thailand in July 28

2010

- Grand opening of 'The Kith' condominium.

2011

- The company celebrated its 30th anniversary.

2012

- The company was able to donate 100 million baht from all 3 Baan Ruam Tang Fan projects.

2013

- Grand Opening of SENA fest Lifestyle Mall in Charoen Nakhon. Initiating a complete 360 degree solution to house buying with 3 new services
• Company/juristic person : Victory Property Management
• After sales service : SENA We Care
• Renting and selling services : Living Agent

2014

- SENA Park Grand detached houses with the innovative idea to let 'Nature' build 'Home', the Green Smart Design and SENA Park Avenue with the Green Giving project that presents SENA's intention to participate in giving back to society by providing a green area of over 10 rais to be a recreational area and a new shortcut for the people of the Ramindra community.

2015

Approach solar energy business through solar farm and taking real estate business to another level by using solar rooftop to generate sustainable corporate income. Plus launching a deluxe condominium, 'The Niche Pride' with 33 floors on the prime location of Thonglor - Phetchaburi.

2016

SENA Solar House is the first ever solar housing project of Thailand. SENA Park Ville Ramindra-Wongwaen and SENA Ville Borommaratchonnani - Sai 5 where all houses have solar roof innovation which generates clean energy and help save home electricity bills.
SENA Solar Condo has solar roof innovation which generates electricity for the common area helping residents save common area maintenance fees in the long run.

2017

Signed business alliance contract with Hankyu Realty (Japan), one of the Hankyu Hanshin Holding Group, giant real estate Development Corporation, in order to Develop Niche Pride Taopoon-Interchange and Niche MONO Sukhumvit - Bearing with total value of over 7,000 million Baht.

Vision

“To be the most trusted partner in our customer’s every life stage.”
เสนาเป็นแบรนด์ที่น่าเชื่อถือไว้วางใจสูงสุดในทุกช่วงชีวิตของลูกค้าเรา

Mission

SENA is committed to elevating the quality of life for people in society sustainably. using real estate expertise Increase the ability to access quality housing suitable for each life stage. as well as expanding the development of various businesses related to improving the quality of life.

CORE VALUES

The development of a product to be proudly owned by the customer
must consist of a deep understanding and cooperation from employees of all levels.

Therefore, it is a must for all employees to share the same basic principles in working towards the same goal.
We follow 4 main principles and we like to compare it to being the 4 pillars of the SENA Home of which are:

DETAIL MATTERS

"Better detail" affects every great success. Therefore, we do not neglect to pay attention.No matter how small it is because of customer trust is Sena's pride.

PEOPLE CENTRIC

"Whatever we do, we must always think of others" because we realize that what to do inevitably affects those around you significantly Whether it's customers, residents, partners, including people in the community. both today and in the future.

YOU GROW WE GROW

"No one grows far alone" All employees and colleagues who live together have their own roles, duties and responsibilities. We should all respect, be honest and support each other. If we help others grow, we grow too.

FUTURE FORWARD

"Not only think of short-term results. But always take into account the long-term effects." When we think about everything sustainably. Never stop creating and promoting innovation for ourselves and the environment It will result in us growing strong. and not harass the next generation.

OUR PRIDE

SENA always see from the customers' side.

This is clear through our vision, mission and business model. We are proud to be a top real estate development company and to be part of the joy when average-low income customers become home-owners at a price worth paying for.

ANTI-CORRUPTION

"SENA IS ADAMANT IN OPERATING AGAINST
CORRUPTION OF ANY KIND."

SENA Development Pcl. operates under the good corporate governance and business ethics, taking responsibilities for the community and all the stakeholders seriously. Moreover, we are committed to fighting against all types of corruption.

Therefore, in order for the company to operate according to good corporate governance and abide by the International Anti-Corruption Standards, and to provide a framework for business implementation, we hereby specify the anti-corruption policy as the following:

ANTI-CORRUPTION POLICY

The management and employees of the Company shall not demand or receive any gifts, property, or benefits which the values are more than the normal business practices from those involved in the business dealing with the Company, or other persons having benefits from the management’s operation or the Company’s employees, except the regular traditional gift giving in the appropriate price

The management and employees of the Company shall not give gifts, property, or any benefits to a person coordinating business in order to obtain inapplicable benefits. It also includes the charity and political donations to persuade on the improper actions.

The management and employees of the Company take responsible and prevent all forms of corruptions. In the Company’s employees encounter any corruption events, they must notify to the supervisor or the management immediately.

Honorable Awards

Pride with qualified performances for over 30 years

SENA Management

Asst. Prof. Dr. Kessara Thanyalakpark received the Efficient Person of the Year 2010 in the Asset Development Trade Epitome Field from His Excellency, Gen. Pichit Kullavanich, Privy Councilor

Baan Ruam Tang Fan Co. Ltd

Reward certificate for exhibiting in the 2nd Sufficiency Economy philosophy for medium sized businesses

SENA Management

Mr. Theerawat Thanayalakpark received the outstanding Executive of the Year in 1991

SENA Development

Chosen by the Ministry of Interior to be Outstanding Housing Estate Class 1 in 1988

SET Award 2019

SENA Development (Public) Company Limited won 2 honorable awards at the SET Awards 2019 in the category of Business Excellence Awards, namely, Outstanding CEO Awards and Outstanding Company Performance Awards. These awards are given to listed companies that have outstanding performances and internationally-recognized quality and are ready to become a model organization in the capital market and the important motivation for authorities and various sectors of the society to be applied as a driving force for, both quantitatively and qualitatively, developing organizations continuously.

Thailand Property Awards 2019

SENA Development (Public) Company Limited won 5 major awards at the "Thailand Property Awards 2019", consisting of; Such event has been continuously organized and presented awards to property development companies with outstanding performances. It is also the most reliable award and has the longest period of history in the property industry.

Property Export Awards Thailand 2018

Sena received a trophy and a certificate of competitiveness for selection of quality property projects corresponding to the housing standards in the category of Best Boutique Low Rise Condominium and High Rise Condominium meeting the PEAT 2018 standard, organized by the National Institute of Development Administration (NIDA).

Innovative Organization : Service

SENA received a trophy and a certificate of Innovation Ability and Excellent Innovation Organization in the category of Innovative Organization: Service, Project of Innovation Ability Promotion for Entrepreneurs in the Stock Exchange of Thailand.

Thailand Property Awards 2017

SENA announced the achievement by winning 4 awards at the 'Thailand Property Awards 2017' event, which was Thailand's best property developer contest. It was considered the longest-running award in the real estate industry in Asia.

Baan Ruamtangfun Project by SENA Development PCL

Received Asia Responsible Entrepreneurship Awards 2016 (AREA) in the category of health promotion in the property industry group

Outstanding ASEAN Women Entrepreneur Award 2016

Asst. Prof. Dr. Kessara Thanyalakpark received the Outstanding ASEAN Woman Entrepreneur Award 2016 from the ASEAN Women Entrepreneurs Forum, hosted for the 2nd time at Hanoi, Vietnam.

Asia Pacific Entrepreneurship Awards 2016 (APEA)

Asst. Prof. Dr. Kessara Thanyalakpark received Asia Pacific Entrepreneurship Awards 2016 (Outstanding Category) from Enterprise Asia (Non-governmental organization)

Thailand Top Company Award 2016 (Real Estate)

SENA received 'Thailand Top Company Award 2016 (Real Estate) from Business Plus magazine.

Thailand Top Company Award 2016 (Real Estate)

SENA received 'Thailand Top Company Award 2016 (Real Estate) from Business Plus magazine.

The customer’s trust is our Pride

OUR GOAL IS TO APPLY OUR KNOWLEDGE AND EXPERIENCE IN DEVELOPING RESIDENTIAL PROPERTIES OF THE HIGHEST VALUE TO OUR CUSTOMERS, PROVIDING WORRY-FREE SERVICE BEYOND SALES, WITH A PROFESSIONAL CONSIDERATION TO ALL STAKEHOLDERS AND AN AIM TO GIVE BACK TO THE SOCIETY.

MR. THEERAWAT THANYALAKPARK

ASST. PROF. DR. KESSARA THANYALAKPARK

SENA STORY

THE HISTORY OF SENA

1977

1981

1993

1996

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

Vision

Mission

The development of a product to be proudly owned by the customer must consist of a deep understanding and cooperation from employees of all levels.

DETAIL MATTERS

PEOPLE CENTRIC

YOU GROW WE GROW

FUTURE FORWARD

SENA always see from the customers' side.

"SENA IS ADAMANT IN OPERATING AGAINST CORRUPTION OF ANY KIND."

SENA Development Pcl. operates under the good corporate governance and business ethics, taking responsibilities for the community and all the stakeholders seriously. Moreover, we are committed to fighting against all types of corruption.

Pride with qualified performances for over 30 years

SENA Management

Baan Ruam Tang Fan Co. Ltd

SENA Management

SENA Development

SET Award 2019

Thailand Property Awards 2019

Property Export Awards Thailand 2018

Innovative Organization : Service

Thailand Property Awards 2017

Baan Ruamtangfun Project by SENA Development PCL

Outstanding ASEAN Women Entrepreneur Award 2016

Asia Pacific Entrepreneurship Awards 2016 (APEA)

Thailand Top Company Award 2016 (Real Estate)

Thailand Top Company Award 2016 (Real Estate)

The development of a product to be proudly owned by the customer
must consist of a deep understanding and cooperation from employees of all levels.

"SENA IS ADAMANT IN OPERATING AGAINST
CORRUPTION OF ANY KIND."