SENA is fortifying its business by partnering with Hankyu Hanshin Properties Corp. (HHP) and officially launch a new joint venture company under the name SENA HHP. This collaboration reflects the confidence between the partners to invest long-term. The joint venture aims to enhance overall efficiency across every product segment, focusing on improving credibility, financial strength, and operational efficiency. This partnership provides advantages such as financial stability, cost management, and more flexible business operations. The goal is to achieve rapid growth through the development of 66 projects with a total value of over 83 billion baht. The venture will continue to emphasize the strengths of Zero Energy House (ZEH), further integrating technology and innovations from Japan to support a decarbonized lifestyle and create sustainable living communities for all SENA families.
Assistant Professor Dr. Kessara Thanyalakpark, Managing Director of SENA Development Public Company Limited (SENA), stated that since the joint venture between SENA and Hankyu Hanshin Properties Corp. (HHP) of Japan in 2016, the business has seen continuous growth and success in new project launches. One of the key factors is that both companies share a common business direction, prioritizing the customer first, along with a strong commitment to long-term investment in Thailand. This year marks another significant milestone in the collaboration, moving towards a stronger and more promising future. SENA and HHP are ready to elevate this crucial joint venture from project-based collaboration model to the establishment of a new joint venture company (corporate-based model) namely SENA HHP, to ensure a greater stability and continued progress.
"This collaboration represents a crucial step in our growth and reflects mutual confidence in each other's capabilities, reinforcing our commitment to a long-term partnership even amidst challenging economic conditions. More importantly, it will also enhance efficiency in three key areas: 1. Credibility – Increased confidence through long-term collaboration with an international company, combining expertise and professionalism; 2. Financial – Capital Efficiency, Financial stability, improved cost management, and better access to funding opportunities; and 3. Efficiency – Enhanced flexibility and ease of management, as well as the exchange of innovations and knowledge to develop residential project that suits today's consumer lifestyle," said Dr. Yui.
Dr. Yui emphasized that the business expansion and growth opportunities under this joint venture will remain focused on residential property development, including housing, low-rise condominium and high-rise condominium projects. The aim is to cover all segments and expand into high-potential locations in Bangkok and its suburbs, with an initial plan to develop 66 projects worth approximately 83 billion baht. All projects will continue to be developed under the concepts of Zero Energy House (ZEH) and Condo Low-Carbon, incorporating new technologies and innovations from Japan to create a decarbonized lifestyle for residents and foster a sustainable living environment for all SENA families.
Mr. Masahiko Toda, Director of the Overseas Business Headquarters at Hankyu Hanshin Properties Corp. stated that, "Since 2016, when our company began expanding internationally and decided to partner with SENA Development, we have placed our trust in SENA's expertise and experience in real estate development in Thailand. Our business directions align, reflecting a shared understanding of quality residential development. We also admire SENA's strong corporate governance, which is a crucial foundation for efficient management under the leadership of Dr. Kessara and her team. Their commitment to integrating innovations and technologies inspired by the sustainable residence concept in Japan such as the unique product design ‘ZEH’ and Condo Low-Carbon) to enhance the lifestyle and quality of life for Thais is commendable. Today, we remain confident that SENA's visionary leadership and good governance will ensure the stable growth of this elevated joint venture."
